Avengers Endgame: Case study + para

Marketing + hype/buzz

Immersive marketing works by creating an interactive experience that engages the consumer and creates an emotional response through virtual reality experiences, augmented reality experiences, 360° videos, and other interactive experiences.

360 degree marketing uses interactive platforms to connect with the audience

- budget of $200 million

- 50 million+ followers on social media

- 109 million YouTube trailer views

- marketed through YouTube, Facebook, Twitter and Google

- partner brands = Coca Cola, Google and MacDonald's

- AR (augmented reality) promotional video with MacDonald's

Global box office: $2.798 billion (69.3%)

Domestic box office: $858.3 million (30.7%)

Opening weekend: $1.2 billion

CMC and synergy greatly affect the success of a film. We can predominantly see this through the Big 5, and through their domination of the monopoly of the film industry. Avengers Endgame is a strong example of how synergy can create value and ultimately increase a films success. Their use of immersive marketing (augmented reality promotional video with MacDonald's) not only impacted revenue for both parties successfully, but allowed for larger combined audiences to immerse themselves in an interactive experience which resulted in a growing fanbase and exceedingly large ticket presale, which saw greater numbers than regular ticket sales for Avatar and Indiana Jones combined.